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3 TED Talks Every Marketer Should Watch

Our pick of some TED talks that explain basic marketing

Malcolm Gladwell: Choice, Happiness, and Spaghetti Sauce 18:15

Companies of all sizes and from all industries can learn from this. Diversifying the value you offer doesn’t necessarily hurt your brand. Often, it will help you find untapped market share that you might not have even known existed. Secondly, it revealed an interesting shortcoming in people’s ability to express exactly what they desire in a product in a survey or traditional focus group.

Sheena Iyengar: How to Make Choosing Easier 16:05

Think about your own daily choice-making process. If it’s something that involves a succession of complex choices, there’s probably a voice in the back of your head (we all have that voice) encouraging you to push it back, take care of the easy ones first. Well, in the case of a potential customer, everything you do should inspire action, not procrastination! So make it easy on them. Allow them to make one easy, high-level decision first; then let that funnel into the more detailed material later on.

David Carson: Design and Discovery 24:39

No matter how big or small your company is, you’ll benefit from thinking critically about individuality in the world of design, and how to give your brand a personal touch that your customer base can trust. .

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