- The avg. cost per lead was: $27.95 (I’ll explain why it was higher in a min)
- The avg. show rate above 50%.*
- Avg. Cost to get patient: $139.75*
- Top performing ad creatives were anatomical images of feet, and Thermographic images.
In terms of Case Values. There seems to be a bit of a spectrum on this one, but the reports range from $3500 – $6000. This is the widest based on the services we cover here, but likely because of the array of approaches folks use to provide care.
When it comes to lead cost, the best explanation for a higher cost here comes down to competition.
An increasing number of programs offer ways to break into this niche in a relatively quick fashion. In some locations this can result in higher costs of doing business, and require additional branding and trust style marketing.
Some notes on Neuropathy:
The best promotion include:
Thermography Camera– If you can invest a few hundred dollars, I guarantee you have more new patients convert into care like never before.
Initial Treatment Offer – Whether you use Laser, Hako, or Shockwave, these are great ways to attract qualified prospects for these services.