If there was a proven strategy that could bring in 3-5 more patients per week using email marketing…
Would you want to know about it?
Well I guess there’s a bit of irony at play here… But for the moment, let’s forget that you’re actually reading my email and jump into
WHY I LOVE EMAIL MARKETING…
& HOW YOU CAN TAP INTO IT’S POWER TODAY!
Let’s get into it.
First and foremost let’s get straight into the numbers…
I mean if you want to know what you can expect from a good email strategy, we should know what’s possible, right?
Here goes.
When it comes to email, the typical open rates are somewhere between 7-15%. (Now don’t worry, if you are getting less than this we’re going to show you how to get those numbers up.)
For this exercise, let’s use 10%.
…Now, a good email will usually include a CTA, (Call-to-Action)
This is important because ultimately this is what is going to produce the results you want, and the service they need.
You following so far?
Good.
In your case, I think we can get a CTA to avg. around 2%.
…Now this assumes that what you are offering in your email is of interest to them.
So, if your offer is good enough you should be able to CONVERT 20-30% of those clicks over time.
Here’s where this math starts to get fun.
So now we just need the list size!
SO, WHO IS ON YOUR LIST?
Past patients… Old Leads… Anyone who attended an event…
Basically anyone and everyone you can think of.
Let’s use 2000.
So here’s the Math:
- You email 2000 people…
- 200 open your email…
- 6 Click through…
2 NEW PATIENT APPOINTMENTS!
And that is per email!
Now I don’t know about you, but that sounds pretty dang good!
So now that you’re starting to get the vision, let me share an easy framework to do this like a pro.
THE PERFECT EMAIL FRAMEWORK:
1) You need a hook!: Or in other words you need a reason why your prospects would want to read your email. I like to create emails that promote a result, or make a promise which I can fulfill on.
IE: “Bring in 3-5 more patients per week using email marketing..”
2) VALUE… Always add Value: Listen, if you share content that can help people, and you do that consistently… Over time you will create a group of folks who both appreciate you, as choose you when they need your services.
3) ALWAYS BE YOU: Listen, I write the way I talk. People actually do prefer it… They get to know me, like the real me… And I can throw “perfect grammar” out the door!!! (I don’t write good;)
4) Use a Stealth Close: Because you’ve taken time to think about your audience, create content that will help those who need it, and delivered pure value… You have earned the right to make a small ask. In fact, we do it in such a way that people are happy to click through if your offer is right for them.
Here’s an example:
P.S. If you want to see how our software is helping Docs bring in 10-20 Niche Patients without hiring expensive Ad Agencies… Grab a DEMO
PRETTY NINJA, HUH?
Well, hopefully this has been helpful and you’re starting to catch a glimpse of what a good email strategy could do for your practice.
Until next time;)
Sam Carlson
& The Patient Stream Team
P.S. If you want to see how our software is helping Docs bring in 10-20 Niche Patients without hiring expensive Ad Agencies… Grab a DEMO
P.P.S. When it comes to quantity, I think as long as you have a good reason WHY… You can email as much as you like. Just make sure that you don’t email because it makes you $$$… You email because it helps people, PERIOD!
