I’ve seen this situation a ton throughout my career, and today I’m going to show you how to fix this problem once and for all.
But first…
Before you know what the “fix” is, you’ll need to know why this is happening.
THINK OF LEAD GEN LIKE A PIZZA…
I’m a Father of 4 amazing kids, each with their own likes and dislikes…
Whenever we order a pizza, it’s hilarious because it look like Splash Art from the 90’s!
We’ve got half Pepperoni/half cheese and pineapple…
I like Pepperoni and Tomato… My girls are all about solo cheese…
A variety of different likes/dislikes.
Facebook sees your local market like a pizza.
Some part of your audience is interested in pepperoni… some interested in pineapple.
HOW DOES THIS PLAY OUT IN REAL LIFE?
Well, when you’ve gotten leads for one campaign for a while, it’s only logical that it won’t last forever. Eventually you’ll eat all of the slices from that part of the pie.
So…
How do you keep a full pipeline of new patients???