If you want take your Practice into the 7-Figure range…
You’re going to need a strategy… a mentor… or an idea that will resinate so profoundly that it will focus both your decisions and efforts.
I was reading an email from Dr. Josh Wagner today (Shoutout to Joshy;) that made me remember an important principle.
He said:
But when you choose to focus on what your new patient cares about:
– The results they want
– The difference that makes in their life
You’ll see the financial convo become SO much easier.
And your collections soar.
And he is right!
But as I said, it reminded me of THE MOST IMPORTANT THING IN BUSINESS.
Let me explain.
We’ve all heard the stat that 9 out of 10 businesses fail in the first two year of business.
But did you know that almost half of that failure is due something that would seem so obvious…
42% fail due to NO MARKET NEED!
HOW DOES THAT HAPPEN?
It happens because we forget the most important principle in business, which is…
Find your Buying Audience first, and work backwards from there.
If you’ve read any of my emails, you know that I’m a big fan of the CORE & CHRONIC MODEL.
If not, this is the gist…
Every practice should build a foundation of Core Patients, or in other words Patients for common services like general Chiropractic care. And Chronic Patients where you can offer more niche services at a higher case value.
And BTW, I’m not saying this flippantly…
We have over 100 Clinic who use our software to market these services, and I get to have a Birdseye view into what they are doing to hit that 7-Figure mark.
And not a single one does it by offering only Core Services.
I think I’ve made my point.
SO HOW CAN YOU USE THIS?
Well, first and foremost you have to remember you are an Entrepreneur first and a Doctor second. That means that instead of adding services you’re excited about, go to where your market has buyers.
I’ve got a clinic in a community over it FL. The avg. age must be over 50 because their practice is filled with people with knee problems and Nerve damage.
They are makin some $$$.
I’ve got another with what must have per capita the highest number of “Soccer Moms” in the country, and they are full to the brim with functional med patients.
We’re talkin some serious Chedda!!!
AND HERE’S THE GOOD NEWS…
We built our entire new patient marketing software around CORE & CHRONIC MARKETING campaigns ready to go with just 3 clicks.
It’s the best New Patient Marketing solution on the market today… BY FAR!
It runs ads better than an Done-For-You Agency…
It has over 30 Niche Condition Offers ready for you right now (and growing)…
And it’s a fraction the cost!
Anyway, I’m sure you are getting the idea.
So, if you want help exploding your practice in 2021…
Setup your Patient Stream Demo today.
See you at the top;)
